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Since 1932, Danner has been making boots for the trail, work, and life. In that time, the Portland, Oregonâbased company has earned a reputation for quality, comfort, timeless style, and innovation. But unlike some storied brands, Danner is not resting on its past. As a master of boot design, Danner is committed to using the latest technology and studies to bring the best fits to market. Thatâs why the brand spent years researching, testing, and creating Precision Fitâa fit that perfectly matches womenâs footwear needs. To learn more about Precision Fit and the diligence that went into its development, we heard from longtime Danner product line manager Pamela Lo.
Outside: Why was it important to create a boot fit for women?
Pamela Lo: Everyone deserves to feel comfortable and supported with footwear that fits right. Womenâs foot morphology isnât the same as menâs. And Dannerâs dedication to developing a true womenâs fit is helping to fill the need for diversified options for use on the trail, at the jobsite, deep in the backcountry, or casually strolling through town. Compared to Dannerâs standard fit boots, the new Precision Fit lastsâthe foot-shaped mold used during footwear manufacturingâhave a narrower heel, wider forefoot, and a lower height increase from toes to ankle to accommodate the biometrics of womenâs foot shapes.
What boot styles are offered in Precision Fit?
Precision Fit is available in three styles: Inquire (mid and chukka), Jag II, and Sandy Ridge. Get to know each style by clicking on the feature below.
What kind of research went into bringing Precision Fit to life?
Danner spent three years working to bring Precision Fit to life. We conducted numerous fit clinics with women of various ages and backgrounds, worked with renowned last manufacturers in the footwear industry, and gathered significant research and data regarding womenâs foot morphology. The information we collected helped us identify the root of womenâs discomfort in standard boot fits, giving us direction for the new fit. Hereâs some of what we learned:
đ„Ÿ The heel shape in womenâs boots is often too wide, causing friction and blisters.
đ„Ÿ The toe box in womenâs footwear is often too narrow, which can cause discomfort or injury.
đ„Ÿ Biometric foot data from more than 40,000 women found that women require a lower height increase from toes to ankle for optimal support.
How did Danner test the Precision Fit styles throughout the design process?
We focused on pressure points across the top-selling womenâs boot styles, including our own, to distinguish the discomfort-causing features and fits across the industry. With our in-house AETREX foot-scanning machine, we were able to capture the accurate foot dimensions of our fit testers and precise pressure-point information. Equipped with detailed information on what womenâs feet need and what was currently available on the market, we got to work. The Danner team went through several iterations of fit testing, utilizing both qualitative and quantitative data to adjust fit, before achieving the desired result: Precision Fit.
What are the benefits of having a better-fitting boot?
The obvious benefit is comfort, of course, but thatâs not all. Precision Fit also improves stability and support.Youâll notice how your heel feels more secure and the width perfectly hugs your footâno heel slipping or foot pinching. The fit accomplishes a locked-in feel while maintaining a spacious toe box. Whether youâre hiking backcountry trails in the Inquire, working on a jobsite in the Sandy Ridge, or walking to brunch in the Jag II, Precision Fit allows you to go about your day in a boot that feels like an extension of you.
Precision Fit will eventually reach all of Dannerâs different footwear categories, including our hike, work, hunt, military, tactical, lifestyle, and outdoor lines. We are excited to offer women better-fitting boots for all their needs and adventures, giving them the opportunity to go anywhere in comfort.
For nearly a century, Danner has crafted boots with purpose and integrity footwear to equip those who choose the unlikely path, those who cut fresh trails, those who pioneer. Whether you want to hike, work, or simply walk around town, Danner boots are meant to take you somewhere. Lace a pair up and Go There.