Every year, I love looking back at the milestones, the lessons, the pivots, and the people who made it magical. 2025 brought growth, refinement, and a deeper connection with both our customers and our Expert Esthetician PRO Partners. It was a year rooted in hands-on care, education, and community.
Here is a look back at the moments that shaped the year at Renée Rouleau and a peek at what I’m working on.
29 Year Celebration
Pinch me. We celebrated our 29 year anniversary this year and it’s crazy to think I’ve been touching faces (over 25,000 of them) for almost FOUR decades. And I can honestly say that I still love what I do! This milestone is a testament to the incredible clients, vendors, partners, and team members who have been part of the journey. Read all about the history of our company.
New Product Launch for Hyperpigmentation
This year we launched our HyperFix Fading Toner which brought an overwhelming amount of enthusiasm, quickly selling out within three weeks and becoming one of our top-selling products of the year. Wow! This product reflects our commitment to results-driven formulas that feel luxurious in the hand and powerful on the skin. Its unique blend targets hyperpigmentation while providing a silky, soothing texture you can feel every time you apply it. It is truly so good and our customers and esthetician PRO Partners are loving it.
Your Most Loved Products of 2025
The best-selling products of the year were…
- Anti Bump Solution
- Vitamin C&E Treatment
- Skin Recovery Lotion
- AHA/BHA Blemish Control Cleanser
- Elderberry Soothing Toner
- HyperFix Fading Toner
- Rapid Response Detox Cleanser
- Triple Berry Smoothing Peel
- Hydraboost Rescue Creme
- Rapid Response Detox Masque
These are the formulas your hands reached for most, the textures you trusted, and the results you could feel from first application. Proven, personal, and designed to meet skin exactly where it is.
New Skin Type Quiz
My journey as an esthetician began with one simple question, if you don’t know your skin type, are you even getting results? This year we evolved and launched an all-new Skin Type Quiz into something far more than a simple questionnaire. We put our heart into it and I can honestly says it’s so good. It gives you a personalized consultation, complete with deeper insights, tailored guidance, and a customized Action Plan that mirrors the experience of sitting in the treatment room with me, an Expert Esthetician!
Quicker Customer Service Response
As much as our company was built on personal touch, this year we pulled in an AI support tool to help answer quick questions you may have. This is especially helpful on weekends when we’re out of office and you need some guidance. What I like about the tool is that it will try to help you, but if you require further information, you can always choose to contact us, and we will respond first thing Monday morning. While it offers instant help, it never replaces the hands-on care of a real Expert Esthetician. Instead, it works alongside human expertise to ensure you always feel supported, informed, and guided at every step of your skincare journey.
And if you really want personal attention, you can always book a virtual skincare consultation with a real Expert Esthetician.
An All New ReneeRouleau.com Experience
We also just launched a brand new website to feel like the hands-on, esthetician-guided experience we’re known for.
Here’s what you can expect…
1. Expert support at every step. It feels like having a skincare expert by your side, guiding, explaining, and helping you choose what your skin truly needs. Learn more about our product line and my philosophy.
2. An experience that mirrors what our estheticians do best, look after your skin with hands-on expertise.
3. Real skin, real results paired with my in-depth how-to’s, skin tips and product recommendations to guide you every step of the way.
4. We’re especially proud to highlight our PRO Partners, reinforcing our mission to bring professional-level advice from Expert Estheticians directly to every customer.
We also made shopping easier than ever by adding PayPal, Apple Pay, and Google Pay. Browse the new website and let us know what you think.
(Thank you to my team! This was a labor of love that truly raises the standard!)
More Expert Hands, One Mission
Our Renée Rouleau PRO Partner network grew to 60 trusted Expert Estheticians nationwide, expanding the Renée Way into more treatment rooms than ever. Each partnership strengthens the connection between professional expertise and at-home care. See where to get your hands on Renée Rouleau products.
This commitment to professional education also brought me back to the stage as co-chair at the Science of Skin Summit, where I shared evidence-based insights on acne and advanced techniques from the treatment room.
Education to Support You in Your Skin Journey
Education is at the heart of what we do. This year, we hosted interactive webinars on topics like glass skin, acne, and hyperpigmentation, giving our customers a way to learn professional techniques and understand their skin.
We also welcomed small groups of PROs for in-person training with one of our chemists, focusing on tactile learning so they leave equipped to elevate every treatment. (We had one of our chemists with us, and it was so fun to have playtime in the lab.)
We also launched the Renée Rouleau PRO Exclusive Partner Community, called The Circle of Hands, connecting Expert Estheticians with resources, live trainings, and ongoing support, bringing professional guidance closer than ever. It’s just so fun for me to connect with estheticians…these are my people! Apply to become a PRO Partner.
In the Media
A really fun moment for me this year was sharing the real reason I moved to Texas in a Texas Monthly feature. While many assumed it was all business, let’s just say…it was a certain football quarterback may have played a role. (And he eventually became my client and uses our products to this day!) Being featured gave me the chance to share not only my personal story but also the philosophy behind my approach to skincare, highlighting why personalized, hands-on care has always been at the heart of my work. Read the Texas Monthly feature.
I also was interviewed on several podcasts to discuss many things…skin, business, grief, resilience, and the beauty of becoming. These conversations allowed me to connect with a wider audience and share insights about the emotional impact of skincare.
I was also interviewed a few times sharing how I care for Sabrina Carpenter’s skin and her favorite products. Read The Quality Edit, Pop Sugar Beauty and Daily Mail.
A Thoughtful Move
In Austin where Renée Rouleau is based, we downsized to a smaller office and warehouse, a strategic move that allows us to manage all the financial shifts from tariffs. (Trust me when I say, we have been affected in a big way.) This also required us to make thoughtful (and sometimes difficult) decisions, including phasing out select products to protect the long-term health of our company.
I know these changes affected some of you, especially those whose favorite products were no longer available, and I am truly sorry for your frustration and disappointment. I get it. Please know that discontinuing products is never something I want to do, but the minimums for custom formulations are incredibly high, and products have an expiration date so when something doesn’t move very fast, we are forced to make certain decisions.
Care Beyond Skin
Giving back is woven into the fabric of our brand. In 2025, we supported communities affected by the devastating California wildfires, providing $10,000 in relief funds. Supporting those in crisis is not just a line on a page. It is part of our commitment to using our platform and resources to create a positive impact and care for the wider community.
The Way Forward
With our team settled into our new home and our systems refined, we are entering 2026 with more clarity, creativity, and purpose than ever before.
With that being said…we hope to launch 3-4 new products in 2026, assuming all testing goes well. These products are formulated to solve real skin concerns and I know you will love them. Think luxurious textures, sensorial experiences that delight, and results you can feel from the very first application. At the same time, we’re continuing to reimagine how you interact with the brand: from browsing our site to shopping and receiving personalized recommendations, every touchpoint is being refined to feel smoother, simpler, and more intuitive, ensuring your experience is as seamless as the results.
At Renée Rouleau, we’re not about products. We’re about touching people. And I hope in some small way, I have touched your life. #TheReneeWay
You’re in the best hands,
Renée + team
Celebrity Esthetician & Skincare Expert
As an esthetician trained in cosmetic chemistry, Renée Rouleau has spent 35 years researching skin, educating her audience, and building an award-winning line of products. Her hands-on experience as an esthetician and trusted skin care expert has created a real-world solution — products that are formulated for nine different types of skin so your face will get exactly what it needs to look and feel its best. Trusted by celebrities, editors, bloggers, and skincare obsessives around the globe, her vast real-world knowledge and constant research are why Marie Claire calls her “the most passionate skin practitioner we know.”
